To celebrate the 70th Anniversary of La Quiniela (football lottery game), a campaign was created based on the emotions that this game awakens. To illustrate the surprise I represented a 1950’s circus strongman, with old school tattoos holding the very 1st ticket in the history of La Quiniela

Para celebrar el 70 Aniversario de La Quiniela se creó una campaña basada en las emociones que despierta este juego. Para ilustrar la sorpresa representé a un forzudo de circo de los años 50, con tatuajes “old school”, sosteniendo el 1º boleto de la historia de La Quiniela

client la quiniela
agency RK people
art director diego martinez casariego